Cookie Policy
Effective Date: April 2, 2026
This Cookie Policy explains how Freedom Financial Company LLC, doing business as Right Choice Insurance ("Company," "we," "us," or "our") uses cookies and similar tracking technologies on our website at rchoiceins.com (the "Site").
By continuing to use this Site, you consent to our use of cookies as described in this policy. You may withdraw your consent at any time by adjusting your browser settings or using the opt-out mechanisms described below.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to website owners about how their site is being used.
In addition to cookies, we may use other similar technologies such as web beacons (also called pixel tags or clear GIFs), tracking pixels, and local storage. For simplicity, we refer to all of these collectively as "cookies" in this policy.
2. Types of Cookies We Use
We use the following categories of cookies on this Site:
| Category | Purpose | Examples |
|---|---|---|
| Strictly Necessary | Essential for the Site to function. Cannot be disabled. | Session management, security tokens |
| Analytics | Help us understand how visitors use the Site so we can improve it. | Google Analytics |
| Marketing & Retargeting | Used to show you relevant advertisements on other websites and social media platforms after you visit our Site. | Facebook Pixel, Meta Ads, Google Ads |
| Social Media | Enable social media features and allow social platforms to track your visits for ad targeting purposes. | Facebook, Instagram, YouTube |
| Functional | Remember your preferences and settings to enhance your experience. | Language preferences, form auto-fill |
3. Facebook Pixel and Meta Advertising
We use the Facebook Pixel (also known as the Meta Pixel), a piece of code provided by Meta Platforms, Inc. The Facebook Pixel allows us to:
- Measure the effectiveness of our advertising by tracking actions visitors take on our Site after seeing our Facebook or Instagram ads
- Build custom audiences of people who have visited our Site, so we can show them relevant ads on Facebook and Instagram
- Create lookalike audiences to reach new people who are similar to our existing visitors and clients
- Retarget visitors who have shown interest in our services but have not yet contacted us
The Facebook Pixel may collect your IP address, browser type, the pages you visit on our Site, the time and date of your visit, and other technical information. This data is processed by Meta in accordance with their Data Policy.
To opt out of Facebook's use of your data for ad targeting, visit Facebook Ad Preferences or use the Digital Advertising Alliance opt-out tool.
4. Google Analytics and Google Ads
We use Google Analytics to collect information about how visitors use our Site. Google Analytics uses cookies to collect data such as the number of visitors, the pages they visit, and how long they spend on each page. This information helps us improve our Site and understand which content is most useful to our visitors.
We may also use Google Ads remarketing tags to show advertisements to people who have previously visited our Site when they search on Google or browse websites in the Google Display Network.
To opt out of Google Analytics, you can install the Google Analytics Opt-out Browser Add-on. To opt out of Google Ads personalization, visit Google Ad Settings.
5. Other Social Media Retargeting
As our advertising program expands, we may use retargeting pixels and tracking technologies from additional social media and advertising platforms, including but not limited to:
- Instagram (part of the Meta network)
- YouTube / Google Display Network
- TikTok Ads
- LinkedIn Ads
- Snapchat Ads
Each of these platforms has its own privacy and opt-out mechanisms. We will update this Cookie Policy when new retargeting technologies are added to our Site.
6. How to Control Cookies
You have several options for controlling cookies:
- Browser Settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only certain cookies, or notify you when a cookie is being set. Note that disabling cookies may affect the functionality of this Site and other websites you visit.
- Opt-Out Tools: You can opt out of interest-based advertising from many advertising networks through the Digital Advertising Alliance or the Network Advertising Initiative.
- Platform-Specific Opt-Outs: Use the ad preference settings on Facebook, Google, and other platforms to control how your data is used for advertising.
- Do Not Track: Our Site does not currently respond to "Do Not Track" browser signals, as there is no industry-wide standard for how these signals should be interpreted.
7. Important Notice Regarding Health Information
We understand that health insurance is a sensitive topic. We do not use cookies to collect, store, or share any information about your specific health conditions, medical history, or insurance plan details for advertising purposes. Retargeting cookies on this Site are based solely on your visit to our website — not on any health or income information you may provide when contacting us or enrolling in a plan.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time as we add new advertising technologies or as regulations change. Any updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically.
9. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Freedom Financial Company LLC
DBA Right Choice Insurance
2709 Central Ave
Charlotte, NC 28205
Email: [email protected]
Phone: (704) 707-3233